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FAILURE POINTS: 100 Reasons Why Brands Fail, and How to Avoid Them.
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The Business Leader's Guide to Avoiding 100 Common and Preventable Brand-Building Mistakes.
Bulletproof your brand with practical advice and solutions that protect your business and ensure its long-term success.
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100 Reasons Why Brands Fail, and How to Avoid Them.
As a business owner and entrepreneur who has been in the trenches of running and managing several businesses, I’ve seen firsthand the many reasons why brands fail.
The statistics are discouraging: according to the Small Business Administration, less than half of all small businesses survive beyond the five-year mark.
That’s why I wrote Failure Points.
In these pages, I delve into 100 common reasons why brands fail and offer actionable steps to avoid them.
From a lack of brand fundamentals and amateur design to inadequate marketing strategies and misaligned company culture, I cover a wide range of topics relevant to any business leader, no matter the industry or size of their company.
Through my years of experience as a brand growth advisor, I’ve seen many businesses struggle and fail due to preventable mistakes.
The good news is that many of these mistakes can be avoided with proper planning and foresight.
That’s where this book comes in—I offer practical advice and solutions that can be implemented immediately to help brands avoid common pitfalls.
This book isn’t just for struggling businesses—it’s for any business leader who wants to proactively protect their company and ensure long-term success.
By reading this book, you’ll gain valuable insights and strategies to help you navigate the ever-changing business landscape and avoid mistakes that lead to failure.
Whether you’re a seasoned entrepreneur or just starting your business journey, this book is a valuable resource that will set your business up for long-term success.
So, let’s dive in and learn how to avoid the pitfalls that can lead to failure.
"Less than half of all small businesses will survive past the five-year mark."
Small Business Administration
Fix these preventable mistakes... before it's too late!
As a business owner and entrepreneur who has been in the trenches of running and managing several businesses, I’ve seen firsthand the many reasons why brands fail.
The statistics are discouraging: according to the Small Business Administration, less than half of all small businesses survive beyond the five-year mark.
That’s why I wrote Failure Points.
In these pages, I delve into 100 common reasons why brands fail and offer actionable steps to avoid them.
From a lack of brand fundamentals and amateur design to inadequate marketing strategies and misaligned company culture, I cover a wide range of topics relevant to any business leader, no matter the industry or size of their company.
Through my years of experience as a brand growth advisor, I’ve seen many businesses struggle and fail due to preventable mistakes.
The good news is that many of these mistakes can be avoided with proper planning and foresight.
That’s where this book comes in—I offer practical advice and solutions that can be implemented immediately to help brands avoid common pitfalls.
This book isn’t just for struggling businesses—it’s for any business leader who wants to proactively protect their company and ensure long-term success.
By reading this book, you’ll gain valuable insights and strategies to help you navigate the ever-changing business landscape and avoid mistakes that lead to failure.
Whether you’re a seasoned entrepreneur or just starting your business journey, this book is a valuable resource that will set your business up for long-term success.
So, let’s dive in and learn how to avoid the pitfalls that can lead to failure.
Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Best Brands
Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Best Brands
